Rahat Fateh Ali Khan is set to launch his new album Monday in association with MixRadio, the global music streaming service in Dubai.

MixRadio is equipped with a unique PlayMe feature allowing users to discover 30 million tracks and at the touch of a button, takes playlists offline.

When data connection is not available, the feature offers users the opportunity to enjoy music anytime anywhere, by taking hours of music and mixes offline, perfect for commuting and avoiding data costs.

Performing material from his new album for the first time and helping to pave the way in the world of music streaming, Ustad Rahat Fateh Ali Khan will be on hand as MixRadio continues its expansion into the Middle East, gaining a wider global audience and attracting local users, available on devices such as the Nokia Lumia range and also Nokia X range.

In a market where competitors such as Spotify and Pandora are not available, the partnership will see Ustad Rahat Fateh Ali Khan, who has previously released more than 50 albums, 30 TV series title tracks and 70 film songs; create personal MixRadio playlists that will be available in 31 countries.

Adding further to his envious list of Bollywood hits, Ustad Rahat Fateh Ali Khan is launching ‘Back 2 Love’, his 4th album and first in seven years with MixRadio. Comprising of ten soulful melodies, the latest album includes collaborations with prolific Indian musicians including Shreya Ghosal and music composer duo Salim- Sulaiman.

Speaking ahead the occasion, Ustad Rahat Fateh Ali Khan said, “It is great to experience what Mix Radio is all about and being part of such a project is overwhelming. I want my album "Back 2 Love" to reach out to the masses and global audience.

“Mix Radio is surely the best way forward for this. The producer of this album, Salman Ahmed and MD of UMI, Devraj Sanyal both have been instrumental in making this happen. There are two amazing videos as well which I am sure will be loved by all my music lovers”.

Andy Gaitskell- Kendrick, Head of Global Product Marketing for Entertainment at Microsoft said; “At MixRadio, we are in a privileged position to be able to work with and promote a truly diverse and inspirational roster of international musicians. Our mission is to help music fans to discover new music that they will love and want to share and we are delighted to help Ustad’s new album find an audience around the world.”

Devraj Sanyal, Managing Director, Universal Music/EMI Music, South Asia said; “The long awaited new album ‘Back 2 Love’ from the legend Ustad Rahat Fateh Ali Khan is a collection of ten stunning new soulful songs and is easily his best work to date.

"Being his first new album in seven years, it needed a launch platform that will do justice on a global scale and we believe that there is no better place than to launch on MixRadio.

“Nokia has been and continues to be one of our most valued partners.

"After just launching Priyanka Chopra’s new International single globally on MixRadio, we are now ready to take our partnership with MixRadio further with the launch of Ustad Rahat Fateh Ali Khan’s new album ‘Back 2 Love’ to a worldwide audience”, concluded Sanyal."