Halal cosmetics created by businesswoman Salma Chaudhry will be stocked at Asda from May.
 
The full range of skincare and cleansing products will be exclusive to Asda and will launch within 54 Asda stores.

They will also be available to purchase via the Asda online home shopping website.

A limited edition Eid Gift range, which includes cosmetics for both men and women, will launch in June which will be when Ramadan falls this year.
 
Details of store locations will be available on the company's website Halalcosco.com.

Salma from Blackburn who was named Entrepreneur of the Year at the Fusion Awards in 2013 said, "Halal beauty is currently one of the fastest growing sectors within the beauty industry. 

"This demand is driven by Muslim millennials who want a modern lifestyle without compromising their beliefs.

"Since our business launched in 2014, we have noticed an increased demand for halal cosmetics year on year as Muslims become increasingly aware of the distinct differences between halal cosmetics and other brands both in the UK and overseas.

"In fact, our company has been the opposite of the majority of start ups, due to a large proportion  of our products up until now exported to the Middle East and also to South East Asia, as the rise of halal cosmetics continues to see significant growth in these regions.

"This was a great challenge for us as a new brand as exporting requires a great deal of knowledge and understanding about trading regulations of the country in which you wish to export.

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"This is unusual as most other companies focus on their home markets initially before expanding to commence exporting.

"I think there are several key factors why our products are popular in the Middle East ranging from offering that total peace of mind, because our products are certified halal, through to the fact that they are manufactured here in the UK and the "Made in Great Britain" tag is extremely desirable in places like the UAE, Saudi and Malaysia.
 
"In the UK, up until now we have been working with a handful of independent retailers. 

"However, we constantly receive enquiries from across the UK, and it's very disappointing for us when we are not always able to direct consumers to a local stockist.

"We are delighted that Asda will now be stocking our products across some of its stores as this will make halal cosmetics more easily accessible to an increased number of consumers, filling a huge gap within the beauty sector which has always been our main goal.

"It also shows that major UK retailers are recognising that the demand for products suitable for Muslim consumers goes beyond food and drink.
 
"It's an exciting time for us as we plan to launch a full range of colour cosmetics later this year in addition to a men's skincare range."