British drama series, 'Cloud 9' will be launched on Zing TV this week.

Cloud 9 is an English drama series with a complete British Asian star cast.

The series highlights various aspects that make a special town called ‘Cloud 9’, showcasing British Asian values of family life, aspirations, tradition and modernity.

Archana Kanade, Zing Business Head “It is a great feeling to be a part of this path breaking venture and it has been a highly challenging experience to move into an unknown territory.

"Seeing a Brit-Asian face on TV is a rarity despite the fact that Asians are the fastest growing community in this country.

"Reaching out to a whole new category of viewers has entailed a detailed understanding of this segment along with imagination and creativity at every step i.e. content, artist selection, production, marketing and overall packaging.

Gunjan Hazarika, Producer-Director of Cloud 9, Picturegate Productions, “Being in production over the last several years, I sensed a void within the South Asian entertainment space, which I can say today is being filled by Cloud 9. Existing offerings across channels and the production standards have not been on par with mainstream, which always challenged my own talent. Zing has provided me with a platform to showcase this today.

"If you're a person that loves life, the ups, the downs, the people you meet and your surroundings, then you will absolutely love Cloud 9.”

Cloud 9 will air from Monday 7 January, weekdays at 6:30pm on Zing and repeats at 10.30pm, with the omnibus on Saturdays at 5:30pm on on Asian Lifestyle Channel Zing, Sky 789 and Freesat 509.