Manchester model Zaf Shabir features one of the latest adverts from Lynx.
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Zaf, who is one of the leading British-Asian models in the country was selected after attending a casual casting.
He told us, "Shooting commercial gigs over fashion is always a lot more fun yet challenging.
“Having debued my modelling gigs in high fashion, Lynx - a commercial booking is a contrast, all happy, smiley, so I hope audiences now feel I am approachable and normal! And yes that is actually my voice too!"
In the advert Zaf shows off his tie-making skills in less than thirty seconds.
He has already worked with renowned names in British fashion and some of the most high-profile Pakistani designers in the world.
He also produces fashion shows, shoots and film and is managing the next generation of stars.
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