The British Fashion Council (BFC) has unveiled Priyanka Chopra Jonas as its new Ambassador for Positive Change.

The global UNICEF Goodwill Ambassador will join the BFC supporting the organisation’s efforts to lead the charge on change, using fashion as a positive platform to inspire future generations.

As the BFC Ambassador Priyanka will support the BFC through raising awareness and promoting best practice within the fashion industry.

Caroline Rush CBE, Chief Executive, BFC said: “We are delighted to welcome Priyanka Chopra Jonas as the BFC Ambassador for Positive Change. Her work as a social activist, promoting causes such as the environment and women's rights, and her commitment to using her reach for good are what have made her one of the industry’s most courageous voices and the perfect choice as the BFC Ambassador for Positive Change.

"We look forward to working with Priyanka over the next twelve months, for her to share her voice and knowledge on causes she cares about, helping us with the important goal towards creating an industry that is more diverse, equal and fair!”

Priyanka Chopra Jonas, said: “I am thrilled to join the British Fashion Council as its Ambassador for Positive Change. Fashion has always been the pulse of pop culture, and can be a powerful force with the ability to connect cultures and bring people together.

"Through my role, I look forward to celebrating the incredible diversity and creativity of the industry, while working to champion budding and iconic designers doing their part to make an indelible impact on people and our planet.”