The Sikh Military Foundation has launched its latest campaign - 'The Sikh Subedar - The Sikh Sergeant,” at London’s iconic Punjab Restaurant.

The family-run establishment, founded in 1946 by the great-grandfather of current owner Amrit S Maan OBE, is said to be the UK’s  oldest Punjabi restaurant. 

The launch pays homage to Sikh soldiers who served in both World Wars.

The event held in the run up to Remembrance Sunday and Armistice Day this year to launch the WW1 Sikh Remembrance Campaign.  

At the launch were Air Vice Marshall Ranald Munro and the Armed Forces’ Sikh Champion, Colonel Alaistair Carns MP, Preet Gill MP,  Jas Athwal MP and Lord Kulvir Ranger also Patron of the Foundation, and Sardar Gurpreet Singh Anand from the Central Gurdwara (Khalsa Jatha).
 
The Sikh Subedar campaign features a distinctive silhouette of a Sikh soldier adorned with Sikh faith symbols, including the Dastar (turban), Kes (beard or uncut hair), and Kara (iron bangle). 

The campaign features a distinctive silhouette of a Sikh soldier  The image, designed to symbolise the 'resilience, bravery, and spirit' of Sikh soldiers, aims to bring awareness to their sacrifices, which are often overlooked in mainstream historical narratives. 

Satveer Singh Padam, designer of the Sikh Subedar, said, “This silhouette honours the Sikh Soldier, a timeless symbol of courage, honour, and sacrifice. It embodies a legacy of strength and resilience.” 

Approximately 84,000 Sikhs  laid down their lives in the two World Wars. 

Amrit S Maan OBE, said: “To have the Sikh Subedar campaign launch at Punjab Restaurant means everything to me and my family.

“This restaurant was established by my grandfather and has been a part of London’s cultural landscape for nearly 80 years. It is an honour to use this space to remember and celebrate the bravery of Sikh soldiers. Their legacy is a source of pride for the Sikh community and for all of us who value freedom and peace.”
 
The Sikh Subedar campaign -  @SikhSubedar on Instagram, X and Facebook (#SikhSubedar) and will include educational outreach, merchandise, and events to raise awareness and engage the wider community in honouring Sikh soldiers’ legacy.