Shoppers converge on first Issa brothers Euro Grocers store to open in UK

The 6,000 sq ft supermarket has been launched in Blackburn by brothers Zuber and Mohsin Issa, founders of the EG Group.

Staff were hard at work this week putting the finishing touches to the interior ahead of opening day at the unit on Pearson Street, close to Home Bargains. The new store is visible and accessible from King Street with parking for 40 vehicles.

It was already apparent that might not be enough as shoppers converged in big numbers this morning (April 1) to bag opening day offers.

The store stretches across 6000 Sq ft just off King Street in Blackburn

Launch day was especially busy with queues stretching along the aisles.

The in-store butchers was especially busy with shoppers keen to stock up ahead of the month of Ramadan, which begins this weekend.

The site also features a fishmonger, Ambala Asian sweet store and a vaping counter. There is a rice and flour aisle, dried fruit and fresh vegetables and a number of popular Middle Eastern brands were on display.

The supermarket stocks a range of popular South Asian and Middle-Eastern brands

It as in-house Ambala Asian sweet stall and bakery counter

A taster stall at the store offering camel milk

Customers are able to use self-checkouts along with a free ATM.

One shopper, Hafiza, said: “I like it and there is a lot of variety; I would come back. I like how they have all the meat and bakery all in one place.

“I would still shop around but it good to have choice.

A range of offers were on display on opening day

Mohammed, who was also there to shop on opening day, said: “It was a lot busier than I thought it would be.

"I just came to see what they have on offer. It is going to give the big superstores a run for their money as they have a lot of Asian and halal foods here.”

It was a busy morning for the store

The queue for the in-house butchers as shoppers looked to stock up ahead of Ramadan

The store is located close to King Street on Pearson Street