Yasir Patel’s confectionary products will hit the shelves of a major supermarket after he landed a life-changing contract.

Viewers watched as Yasir of Blackburn appeared on the hit Channel 4 show 'Aldi’s Next Big Thing’ pitching - Cluster Club - on-the-go, ‘cluster’ snacks.

The entrepreneur was picked from hundreds competing for a life-changing contract to stock their products in Aldi stores nationwide.   
 
The chocolate clusters are made with walnuts, Brazil nuts, hazelnuts and Belgian chocolate.   

The local company came up against beat five other hopefuls to land the contract, including vegan toffee and CBD gummies.

The contract will him produce 100,000 units.

Yasir had admitted the journey had been difficult where he had to balance working for a telecommunications company with his passion for producing the snacks.

Yasir said on the show: “I put everything I have into this money, sweat, time and effort. Landing this contract means I will finally see a return financially I can breathe. All the hard work was worth it, I am a supplier for Aldi. How do I even put that into words? I am living a dream.”

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Presented by Anita Rani, the six-part series sees suppliers compete in a range of categories including dinners and baked goods, as well as new category additions: party, world, and confectionery.   

Products were presented to Julie Ashfield, managing director of buying at Aldi UK, who deliberated on factors such as price, packaging, shopper demand, and the ability to scale up, before shortlisting contestants down to just two.     

The finalists are then given four weeks to address any feedback, with a follow-up home visit from Anita or Chris who will report back their findings to Julie.

The three judges then taste test the improved products before Julie decides the winner, whose product will appear as a Specialbuy in more than Aldi 1,000 stores.     

Yasir said: “My mum used to make chocolate clusters for special occasions, parties, weddings and gifts.

"I've always envisioned having a family-run business and my children one day taking over.

"Having a young family and running a business on the side does get tough but I'm willing to put the work in.”