MasterChef's Shelina Permalloo has teamed up with Asda to create four recipes, costing just 45p per head.
The recipes include Tropical Overnight Oats, Moroccan Harira soup, Beef Kebabs, and a Gulab Jamun Barfi for Eid dessert, with each recipe simple to follow regardless of budget, culinary skill or time constraints.
It comes as new research by Asda says more than 89% of British Muslims say that the cost-of-living crisis will impact their Ramadan and Eid plans this year.
The survey reveals a third (36%) admit they’ll be forced to buy fewer or cheaper alternatives to what they’re used to, over one in ten people (11%) are concerned they won’t know what to cook with the ingredients they’re forced to buy, and 10% are concerned they won’t be able to produce delicious, flavoursome meals.
The research also revealed that when it comes to cooking Iftar and Ramadan meals at home, 72% feel uninspired as to what to cook, 87% resort to convenience over what they actually want to eat, and two-thirds (70%) feel that their meals are lacklustre.
Shelina Permalloo said: “I myself know how challenging it can be to find new and exciting recipes to enjoy over the Ramadan period, irrespective of other constraints such as who might be attending, your budget, time, or motivation.
“With the cost of living continuing to take its toll, having access to, and using low-cost, versatile ingredients is even more important. The recipes, which serve six and start at just 45p a head, are packed with flavour and designed to help families come together to celebrate, and break fast, without breaking the bank.”
World Foods Buying Manager at Asda, Ben Khan said: “From our research, we know that many families observing Ramadan this year are facing increased pressures when it comes to finances – so it was important to us that we could not only provide inspiration for budget-friendly recipes though our partnership with Shelina, but also offer shoppers excellent deals on our Ramadan range, so they can re-create these recipes at home without worrying about the cost.”
You can download all four recipes for free at Asda Good Living. Shelina will also be posting weekly tutorials for each dish on her Instagram and TikTok channels, including tips and tricks for hosting.
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